Weight Control And Your Longevity (1)

Weight control holds the key to longevity. You do not find overweight centenarians, do you? So, to live long, you need to lose weight, at least control it.

This week marked a milestone in the pharmaceutical industry: the launching of the first FDA-approved over-the-counter weight-loss drug – ALLI. It has already created a sensation in the media: a multi-million advertising campaign for a multi-billion drug for millions of consumers craving for a miracle drug that would stave off their craving for food.

This sensation created by ALLI goes to show how desperate consumers are in their search for the holy grail of a weight-loss drug. With the blessing from the FDA, many consumers seem to have the illusion that they can now continue their binge without adding weight – something akin to "no pain and no gain."

ALLI is no magic bullet. "This is not a pill, it's a plan," says Pat Barid, a registered dietitian and consultant for the drug manufacturer. Similarly, the drug is efficient in guiding and preparing you to lose weight gradually by eating smaller portions, following a reduced-calorie, low-fat diet, and becoming more physically active. If that is the scenario, then why do you need to take the drug? A drug is still a drug, which is a chemical – you do not take it unless you absolutely have to.

Ah, but you want to lose weight – and you want to eat to your heart content too !. In other words, you want to eat your cake and have it too. You can do that at the expense of gaining unwanted weight. It is not only a dilemma but also a frustration.

Focusing on losing weight is like running after a red herring – it is frustrating and futile.

Why?

The bathroom scale just indicates your body weight, and that that is all. It does not tell you how much fat or muscle you may have lost during a given diet. It may not even tell if you are healthy or not, unless you are grossly overweight. Therefore, do not become obsessed with your weight. After all, your body weight always fluctuates – which is a fact, and which is very normal.

When you go on any diet, your body's metabolism immediately starts to react and to slow down, and that accounts for the initial weight loss in any diet program – so do not be overjoyed and jump to the conclusion that it works. It is only a self-delusion: initially your body loses only water, not your body fat.

Given that lean muscle mass requires calories at times of rest, the amount of muscle you maintain directly affects your metabolism in a positive way. You burn calories while you sleep. In other words, the more muscle you have, the higher your metabolism rate is, and the more calories you will burn. The converse is also true: as you lose your muscle mass, your metabolism rate decreases, and so does your weight-loss rate. That explains why you would stop losing weight after have been on any weight-loss program. On the other hand, fat, being inert, has little or no effect whatever on your body's rate of metabolism. These are the fundamentals for better understanding of how weight loss occurs.

The maximum amount of weight (fat or muscle) you can actually lose in one day is about one half pound. Since your body is about 60 percent water and one gallon of water weighs approximately eight pounds, any additional weight loss greater than one half pound may only be water, and not your body fat. Therefore, when your body replaces the water lost, weight gain will re-occur, and you are right back to where you started at an unhealthy weight. Does that sound familiar to you?

Consider this: 3,500 calories equal one pound of your body weight.

Do your math: To lose 10 pounds, you have to expend 35,000 more calories than you consume; and to lose 10 pounds in two weeks, you need to burn 2,500 more calories a day. You know very well that it is not a piece of cake! That explains why you forever can not lose your weight, not to mention controlling it. So forget about weight loss!

Losing weight is forever "impossible" to many individuals because they have become obsessed with numbers. They are forever playing the losing game of numbers. They have to count their calories, their carbohydrates, and their proteins, among others. Profit-making diet plans allure them with numbers, both "hard" and "soft" data, to the land of myths and fallacies, where they end up only in frustration and disappointment.

Remember this simple factor: Weight loss occurs only when the calories you consume are less than the calories you use up. This is the most important factor in weight loss, also one most difficult to achieve. Trying to circumvent it with state of the art is nothing short of impossibility. That is why most weight-loss plans are always about counting calories: giving you a calorie chart, calculating your daily total calorie need, and then instructing you to eat less than that, hoping against hope that your weight will drop dramatically.

So how to lose weight without drugs? Read Part Two of this article.

Developing A Strong Trademark And Copyright Strategies Can Be Vital To A Business

A company’s trademarks, whether in the company’s name, or likeness, or in that of its products, are crucial to protecting the goodwill generated through its investment in people and capital. It is significant to its brand, as it helps identify and protect the integrity of a brand, and ensures that the company distinguishes itself from its competitors. The trademark also readily informs the consumer that the goods or services are of a certain quality or standard. The goodwill derived from a strong trademark can improve business by giving the consumer a positive impression about the product and doing business with the company itself.

Trademark rights arise from actual use of a name, logo or symbol in the marketplace. There are several actions that a company can take in order to protect its trademark portfolio, namely its registered trademarks, service marks, unregistered trademarks, domain names and corresponding copyrights.

A first suggestion is to develop a strategy to determine which marks are important, and how, where and when the trademark rights are to be asserted. This action includes determining which legal jurisdictions are important from a business and marketing perspective. Once a trademark attorney has conducted the necessary trademark searches and cleared a proposed mark, it is advisable to rapidly file for a federal trademark registration. The timing of an application for registration is also critical because typically the first to file takes priority over subsequent filings in respect of identical or similar marks. Once the proposed mark is registered, it is important to note the registration date and the renewal date in order to ensure continuous protection of the mark.

Another action relates to trademark usage. In managing a trademark portfolio, it is important to ensure that rights do not lapse due to non-use of the mark. Depending on the relevant jurisdiction, the ownership rights to a mark may lapse if the mark has not been used for a period of three to five years. It is important to implement programs based on a competent attorney’s advice to ensure continued use, or at least a seasonal or rotational use of marks to prevent cancellation or revocation of them. It is also advisable to ensure correct usage of the marks because they can lose their distinctiveness and value if they become eroded.

A recommended strategy to maximize the value of a trademark portfolio is to be vigilant and to take swift action to prevent infringement or deal with it accordingly when it is detected. The owner of a trademark portfolio must be prepared to take action to preserve rights by employing both defensive and offensive strategies. Defensive strategies, including marking the products with TM, SM and ® symbols can help reduce legal fees and establish legal damages through fair warning to would-be infringers. Defensive tactics also include conducting consistent surveillance of the market place and the competitors’ activities, and educating the consumer on how to identify genuine products as well as alerting them of infringing products.

Numerous offensive strategies are advisable as well. For instance, a company can appeal or oppose the registration of marks that are identical or confusingly similar to its own marks. It is also advisable to issue cease and desist letters, or publish warnings when infringement is detected.

In taking these actions, it is advisable to seek the best legal consultation regarding the management of the trademark portfolio, itself, as well as determining the instances and nature of potential infringement. Leading trademark counsel are also effective advocates that can provide advice and counsel on how to deal with infringement, through amicable resolution or an enforcement action if necessary.

Therefore, choosing the best law firm that is qualified to provide sound legal advice on trademark and copyrights related matters is a critical issue for any business venture. Good advice can mean a strong brand in the marketplace that serves to protect capital investment and deter infringement by competitors. The alternative is erosion of goodwill with customers, and easy infringement. The latter may mean loss a fortune in human and financial.

Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

Advice On Sports Nutrition Supplements

Have you wondered how your favorite athletes do their workout? Or what kind of exercises they perform, what kind of food they eat or how do they manage to relax under pressure situations? Probably you don’t care about all this because what matters for you is their performance in the sport. But it doesn’t mean that they don’t take care of themselves like we do.

In fact, athletes need to monitor their lifestyle very closely and keep their health conditions at par with their competitors; not just by eating right food items but also by consuming supplements.

Supplements are an integral part of athletes’ diet. It is required to have an enhancement of their endurance, and also to increase or, if not increase, at least maintain the appropriate muscle mass to be able to improve size and strength.

One of the most important parts of any sports nutrition is protein supplements. Without these supplements, athletes would not be the way they are at present. However, contrary to what most people think, diets jam-packed with protein do not necessarily build up muscle strength.

Building up muscle strength would be the job of regular physical activity. So if you want those big muscles you have to do exercises, not necessarily at gyms but could be also at your residences, daily. The key factor here is regularity. What you can achieve with steady and regular exercises may not be possible with a high profile but an irregular one.

Sports nutrition supplements need high levels of protein, which you can get from protein-rich foods. Enumerating all those food item will be a total waste of space in this article.

But to make you aware of the basics, here are a few of the foods that are rich in protein. There is fish, poultry and dairy products, and these are the foods you usually get your protein from because some sources of protein are high in fat and also in calories. So basically, you must take note of which sources are high in fat and which are not.

Even though nutrition supplements are useful, there are many reasons because of which sports nutrition experts discourage use of such supplements. One of the reasons is that these supplements can put a strain on your liver and kidneys.

Other reasons include high amounts of nitrogen in the nutrition supplement, which will only be excreted from your body as urea. But it is not as easy nor is as safe as it sounds because this said excretion often causes fluid imbalance, which leads to dehydration.

Another problem with sports nutrition supplements that have high amounts of protein from animal sources is that there are higher risks of heart diseases due to the high fat intake associated with such nutrition.

One more disadvantage of sports nutrition supplements is that there is a huge tendency that you will ingest amino acids that are capable of interfering with other amino acids, which results in a metabolic imbalance.

Beware of sports nutrition supplements that have high amounts of amino aids because it can cause gout; diarrhea and stomach cramping that can rank from mild to severe pain.

Even though sports nutrition supplements are being discouraged by sports nutrition experts, Bricker Labs, a sports nutrition supplement manufacturer, still does a lot of research, developments and marketing in this area.

Bricker Labs has over thirty years to blame for their success in their provision of sports nutrition supplements. They do not apply to sports nutrition only too, but also to weight loss, diet, health and other nutritional aspects.

It’s because of their experience in the field of sports nutrition and also because of their choice of perfectly safer ingredients in developing the nutrition that you would not like to consider any other manufacturer for your sports nutrition supplements. So what are the ingredients they use and how are they safer than those that other manufacturers use?

They make us of the L-Carnitine, which is mainly used for weight loss, energy and also for having a healthy heart function; Colostrums, which gives your body a healthy immune system function and also gives your body an improved stamina and also for an easier recovery in almost all cases; Vandayl Sulfate, which is capable of growing your muscles and also has the ability to define your muscles; Protein, everyone knows what protein is for and that is for sports nutrition, and also for health and muscle growth.

Another component is called Creatine, which is used for sports nutrition and muscle growth but it also involves bodybuilding at this time; HCA or Garcinia Cambogia, are for losing weight and suppressing your appetite; and last but certainly not the least, Vitamin B-12, is for overall health and nutrition.

All these ingredients mixed proportionately make the right sports nutrition. And an adequate dose of such nutrition gives the athlete required energy and muscle strength. Now you know what keeps an athlete going!